Three Phones Walk Into a Carrier Store: The iPhone 18 Family
The Pro Max, the Pro and the first folding iPhone argue over who deserves your money.
Read the story →Compare upfront costs, monthly payments and plan requirements for the iPhone 15, 16, 17 and 18 families across Verizon, T-Mobile, AT&T and the Apple Store.
Start with the family that fits your budget, then read the story behind it or jump straight to the prices.
The 2026 lineup: the Pro models and the first folding iPhone, the Duo.
The 2025 lineup, including the ultra-thin Air and the Pro models built for sustained performance.
Camera Control, a programmable Action Button on every model, and bigger Pro displays.
USB-C arrives, titanium debuts on the Pros, and prices have settled into real bargain territory.
Each comparison puts specs and every tracked deal side by side, with an estimated cost over the full term.
What a year of Pro upgrades costs, side by side.
Compare → FoldableThe first folding iPhone against the biggest slab.
Compare → 3-wayThree generations of the biggest iPhone, ranked by price.
Compare → ProIs last year’s Pro the smarter buy now?
Compare → StandardThe everyday iPhone, one year apart.
Compare → ThinThin and light, or the practical default?
Compare →Spec sheets tell you what a phone is. These tell you what it’s like to live with. View all stories →
The Pro Max, the Pro and the first folding iPhone argue over who deserves your money.
Read the story →Four species, one habitat. We catalogue the Air, the standard 17 and both Pros.
Read the guide →An imagined Saturday, four different people, and the one iPhone 16 that fits each of them.
Read the story →Upfront price, monthly payment, term length, required plan, activation fee and maximum trade-in value for each retailer.
Estimated total = upfront price + (monthly payment × term) + activation fee. It makes a $0-down carrier deal comparable to buying outright.
Every row links to the retailer’s own terms. Confirm the final numbers there, because promotions change without notice.
We add the upfront price, the monthly payment multiplied by the number of months in the term, and any activation fee. It does not include your monthly plan price, taxes or trade-in credits, so treat it as a like-for-like device cost, not your full bill.
Not exactly. A $0 upfront, $0 monthly carrier deal usually means the phone’s price is spread over the term and cancelled out by bill credits that require a qualifying trade-in and plan, and they stop if you leave early. We mark these deals “Conditional”, show the retail price for reference, and leave them out of the lowest-price rankings.
Trade-in values are shown separately as the maximum a retailer advertises. Your real credit depends on the condition and model of your old phone, so we don’t subtract it from the estimate.
Carrier promotions often spread the cost over 24 or 36 months and require a specific plan. Compare the estimated total against buying unlocked from the Apple Store to see what the convenience costs.
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Prices load live from our tracking sheet each time you open a page. Retailers can change offers at any time, so always confirm on their site before you buy.